{"id":836,"date":"2021-03-12T15:53:08","date_gmt":"2021-03-12T15:53:08","guid":{"rendered":"https:\/\/www.imagine.ee\/?post_type=tbwacase&#038;p=836"},"modified":"2021-03-29T14:57:53","modified_gmt":"2021-03-29T14:57:53","slug":"tartu-mill-2-0","status":"publish","type":"tbwacase","link":"https:\/\/www.imagine.ee\/en\/tbwacase\/tartu-mill-2-0\/","title":{"rendered":"Tartu Mill 2.0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"836\" class=\"elementor elementor-836 elementor-367\" data-elementor-post-type=\"tbwacase\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f1e603a elementor-section-height-full elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"2f1e603a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6efa1c2d\" data-id=\"6efa1c2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24603e95 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"24603e95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f1d1d53\" data-id=\"2f1d1d53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d1150c elementor-widget elementor-widget-heading\" data-id=\"25d1150c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">Tartu Mill 2.0<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7750417b elementor-widget elementor-widget-text-editor\" data-id=\"7750417b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For Tartu Mill\u2019s revamped social media, we involved micro and macro fluencers, professional chefs, ardent fans of Tartu Mill and also people who don&#8217;t care about cooking. We didn&#8217;t set boundaries or give them recipes, we just made them cook.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49fb4ecc\" data-id=\"49fb4ecc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45a9bad elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"45a9bad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dd4b4e\" data-id=\"3dd4b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d8216a elementor-widget elementor-widget-video\" data-id=\"8d8216a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/tm_case_2020.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-29-at-17.50.41-2.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-536f045 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"536f045\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2707082\" data-id=\"2707082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c9ff29 elementor-widget elementor-widget-image\" data-id=\"8c9ff29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC07868.jpg\" class=\"attachment-full size-full wp-image-348\" alt=\"Tartu Mill 2.0\" title=\"Tartu Mill 2.0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-539955e\" data-id=\"539955e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7f10c elementor-widget elementor-widget-image\" data-id=\"ec7f10c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC04471.jpg\" class=\"attachment-large size-large wp-image-344\" alt=\"Tartu Mill 2.0\" title=\"Tartu Mill 2.0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29bdee14 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29bdee14\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c5a289a\" data-id=\"6c5a289a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5901c0f2 elementor-widget elementor-widget-image\" data-id=\"5901c0f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1366\" height=\"2048\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC02617-scaled.jpg\" class=\"attachment-full size-full wp-image-343\" alt=\"Tartu Mill 2.0\" srcset=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC02617-scaled.jpg 1366w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC02617-250x375.jpg 250w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC02617-700x1049.jpg 700w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC02617-768x1151.jpg 768w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC02617-1025x1536.jpg 1025w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC02617-120x180.jpg 120w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" title=\"Tartu Mill 2.0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41b6f2b2\" data-id=\"41b6f2b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44584f18 elementor-widget elementor-widget-image\" data-id=\"44584f18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"2048\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05849-scaled.jpg\" class=\"attachment-full size-full wp-image-346\" alt=\"Tartu Mill 2.0\" srcset=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05849-scaled.jpg 1366w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05849-250x375.jpg 250w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05849-700x1049.jpg 700w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05849-768x1151.jpg 768w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05849-1025x1536.jpg 1025w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05849-120x180.jpg 120w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" title=\"Tartu Mill 2.0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-688072f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"688072f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a50048a\" data-id=\"a50048a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c01ad03 elementor-widget elementor-widget-video\" data-id=\"c01ad03\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/Anni-Arro-lehterkukeseenepasta.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba65ff7\" data-id=\"ba65ff7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5abdc54 elementor-widget elementor-widget-video\" data-id=\"5abdc54\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/Kristjan-Luus-kamasmuuti.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cdf5aa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8cdf5aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a20c57\" data-id=\"6a20c57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aad714 elementor-widget elementor-widget-image\" data-id=\"9aad714\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC00273.jpg\" class=\"attachment-full size-full wp-image-340\" alt=\"Tartu Mill 2.0\" srcset=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC00273.jpg 2048w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC00273-250x167.jpg 250w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC00273-700x467.jpg 700w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC00273-768x512.jpg 768w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC00273-1536x1024.jpg 1536w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC00273-120x80.jpg 120w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" title=\"Tartu Mill 2.0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4b91f3\" data-id=\"c4b91f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e092b77 elementor-widget elementor-widget-image\" data-id=\"e092b77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/DSC05073.jpg\" class=\"attachment-full size-full wp-image-345\" alt=\"Tartu Mill 2.0\" title=\"Tartu Mill 2.0\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-371b1bde elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"371b1bde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c681d4c\" data-id=\"5c681d4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c791464 elementor-widget elementor-widget-shortcode\" data-id=\"7c791464\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flex casenav\"><div class=\"flex-item\"><a href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/dont-pass-me-closely-by\/\" rel=\"next\"><span class=\"img\" style=\"background-image:url(https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/Mo\u0308o\u0308dumiskampaania_case_thumbnail-700x394.jpg)\"><\/span><span class=\"type\">Previous<\/span> <strong>Don&#8217;t Pass Me Close By.<\/strong><\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Tartu Mill 2.0 For Tartu Mill\u2019s revamped social media, we involved micro and macro fluencers, professional chefs, ardent fans of Tartu Mill and also people who don&#8217;t care about cooking. We didn&#8217;t set boundaries or give them recipes, we just made them cook. https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/tm_case_2020.mp4 https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/Anni-Arro-lehterkukeseenepasta.mp4https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/Kristjan-Luus-kamasmuuti.mp4","protected":false},"featured_media":839,"template":"","format":"standard","class_list":["post-836","tbwacase","type-tbwacase","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Tartu Mill 2.0 - TBWA \\ Imagine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/tartu-mill-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tartu Mill 2.0 - TBWA \\ Imagine\" \/>\n<meta property=\"og:description\" content=\"Tartu Mill 2.0 For Tartu Mill\u2019s revamped social media, we involved micro and macro fluencers, professional chefs, ardent fans of Tartu Mill and also people who don&#8217;t care about cooking. 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