{"id":3336,"date":"2026-01-11T19:10:35","date_gmt":"2026-01-11T19:10:35","guid":{"rendered":"https:\/\/www.imagine.ee\/tbwacase\/tostaism\/"},"modified":"2026-01-11T20:04:11","modified_gmt":"2026-01-11T20:04:11","slug":"tostaism","status":"publish","type":"tbwacase","link":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/","title":{"rendered":"Tostaism"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Tostaism<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

The Tosta toast bread sales campaign got its own \u201c-ism.\u201d In collaboration with Elina Kasesalu, a key visual inspired by Matisse\u2019s painting Dance<\/em> was created. Eesti Pagar\u2019s social media wall was also transformed into a gallery wall, featuring a series of posts inspired by well-known works of art.<\/p>

All of these carefully thought-out elements come together as a whole, showing that Tosta toast bread is on par with any work of art\u2014and with the model depicted in it!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tostaism\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tostaism\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tostaism\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tostaism\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tostaism\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/span>Next<\/span> Reverse graffiti<\/strong><\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Tostaism The Tosta toast bread sales campaign got its own \u201c-ism.\u201d In collaboration with Elina Kasesalu, a key visual inspired by Matisse\u2019s painting Dance was created. Eesti Pagar\u2019s social media wall was also transformed into a gallery wall, featuring a series of posts inspired by well-known works of art. All of these carefully thought-out elements… View Article<\/a>","protected":false},"featured_media":3309,"template":"","format":"standard","class_list":["post-3336","tbwacase","type-tbwacase","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTostaism - TBWA \\ Imagine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tostaism - TBWA \\ Imagine\" \/>\n<meta property=\"og:description\" content=\"Tostaism The Tosta toast bread sales campaign got its own \u201c-ism.\u201d In collaboration with Elina Kasesalu, a key visual inspired by Matisse\u2019s painting Dance was created. Eesti Pagar\u2019s social media wall was also transformed into a gallery wall, featuring a series of posts inspired by well-known works of art. All of these carefully thought-out elements... View Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/\" \/>\n<meta property=\"og:site_name\" content=\"TBWA \\ Imagine\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-11T20:04:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1430\" \/>\n\t<meta property=\"og:image:height\" content=\"894\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/\",\"url\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/\",\"name\":\"Tostaism - TBWA \\\\ Imagine\",\"isPartOf\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg\",\"datePublished\":\"2026-01-11T19:10:35+00:00\",\"dateModified\":\"2026-01-11T20:04:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#primaryimage\",\"url\":\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg\",\"contentUrl\":\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg\",\"width\":1430,\"height\":894},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.imagine.ee\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tostaism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.imagine.ee\/en\/#website\",\"url\":\"https:\/\/www.imagine.ee\/en\/\",\"name\":\"TBWA \\\\ Imagine\",\"description\":\"We are The Disruption\u00ae Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.imagine.ee\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n","yoast_head_json":{"title":"Tostaism - TBWA \\ Imagine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/","og_locale":"en_US","og_type":"article","og_title":"Tostaism - TBWA \\ Imagine","og_description":"Tostaism The Tosta toast bread sales campaign got its own \u201c-ism.\u201d In collaboration with Elina Kasesalu, a key visual inspired by Matisse\u2019s painting Dance was created. Eesti Pagar\u2019s social media wall was also transformed into a gallery wall, featuring a series of posts inspired by well-known works of art. All of these carefully thought-out elements... View Article","og_url":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/","og_site_name":"TBWA \\ Imagine","article_modified_time":"2026-01-11T20:04:11+00:00","og_image":[{"width":1430,"height":894,"url":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/","url":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/","name":"Tostaism - TBWA \\ Imagine","isPartOf":{"@id":"https:\/\/www.imagine.ee\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#primaryimage"},"image":{"@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg","datePublished":"2026-01-11T19:10:35+00:00","dateModified":"2026-01-11T20:04:11+00:00","breadcrumb":{"@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#primaryimage","url":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg","contentUrl":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2026\/01\/tosta_cover.jpg","width":1430,"height":894},{"@type":"BreadcrumbList","@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/tostaism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.imagine.ee\/en\/"},{"@type":"ListItem","position":2,"name":"Tostaism"}]},{"@type":"WebSite","@id":"https:\/\/www.imagine.ee\/en\/#website","url":"https:\/\/www.imagine.ee\/en\/","name":"TBWA \\ Imagine","description":"We are The Disruption\u00ae Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.imagine.ee\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase\/3336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase"}],"about":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/types\/tbwacase"}],"version-history":[{"count":3,"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase\/3336\/revisions"}],"predecessor-version":[{"id":3339,"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase\/3336\/revisions\/3339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/media\/3309"}],"wp:attachment":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/media?parent=3336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}