{"id":2792,"date":"2025-01-07T09:18:00","date_gmt":"2025-01-07T09:18:00","guid":{"rendered":"https:\/\/www.imagine.ee\/tbwacase\/lidl\/"},"modified":"2025-01-13T14:37:16","modified_gmt":"2025-01-13T14:37:16","slug":"lidl","status":"publish","type":"tbwacase","link":"https:\/\/www.imagine.ee\/en\/tbwacase\/lidl\/","title":{"rendered":"Lidl"},"content":{"rendered":"\t\t
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Lidl SoMe<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How many followers did Lidl have on SoMe before opening? Maybe a few dozen. A year later, Lidl had reached one million Estonians.<\/p>

How did Lidl do it? Thanks to the completely new SoMe communication: Lidl didn’t talk about itself, but made others talk about themselves.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>Previous<\/span> Avatud moega<\/strong><\/a><\/div>
<\/span>Next<\/span> The ultimate campaign<\/strong><\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Lidl SoMe How many followers did Lidl have on SoMe before opening? Maybe a few dozen. A year later, Lidl had reached one million Estonians. How did Lidl do it? Thanks to the completely new SoMe communication: Lidl didn’t talk about itself, but made others talk about themselves. https:\/\/youtu.be\/A7aJT8kOnmIhttps:\/\/www.youtube.com\/watch?v=RM45IF8SipY&t=4shttps:\/\/www.youtube.com\/watch?v=Xzb3E8IXRzAhttps:\/\/www.youtube.com\/watch?v=Pqn47Q2TXKc","protected":false},"featured_media":2764,"template":"","format":"standard","class_list":["post-2792","tbwacase","type-tbwacase","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLidl - TBWA \\ Imagine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/lidl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl - TBWA \\ Imagine\" \/>\n<meta property=\"og:description\" content=\"Lidl SoMe How many followers did Lidl have on SoMe before opening? 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