{"id":2740,"date":"2025-01-06T10:55:16","date_gmt":"2025-01-06T10:55:16","guid":{"rendered":"https:\/\/www.imagine.ee\/tbwacase\/uues-kuues\/"},"modified":"2025-01-06T12:13:02","modified_gmt":"2025-01-06T12:13:02","slug":"uues-kuues","status":"publish","type":"tbwacase","link":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/","title":{"rendered":"In a new style"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

In a new style<\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

We created Estonia’s first campaign, involving the use of artificial intelligence.<\/p>\n

Collaborating with AI required experimentation and flexibility from the entire team, as AI’s creations are often marked by unpredictability and randomness.<\/p>\n

We treated AI as a member of the team \u2013 it neither replaced nor took over anyone’s work but instead added its own layer to the creative process. As a result, the campaign visuals merge fashion photography with the fantasy world of AI.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"In\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"In\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"In\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"In\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"In\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"In\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/span>Previous<\/span> Tuborgi uus tulemine<\/strong><\/a><\/div>
<\/span>Next<\/span> Tallinn Children\u00b4s Hospital Foundation<\/strong><\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"In a new style We created Estonia’s first campaign, involving the use of artificial intelligence. Collaborating with AI required experimentation and flexibility from the entire team, as AI’s creations are often marked by unpredictability and randomness. We treated AI as a member of the team \u2013 it neither replaced nor took over anyone’s work but… View Article<\/a>","protected":false},"featured_media":2716,"template":"","format":"standard","class_list":["post-2740","tbwacase","type-tbwacase","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIn a new style - TBWA \\ Imagine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In a new style - TBWA \\ Imagine\" \/>\n<meta property=\"og:description\" content=\"In a new style We created Estonia’s first campaign, involving the use of artificial intelligence. Collaborating with AI required experimentation and flexibility from the entire team, as AI’s creations are often marked by unpredictability and randomness. We treated AI as a member of the team \u2013 it neither replaced nor took over anyone’s work but... View Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/\" \/>\n<meta property=\"og:site_name\" content=\"TBWA \\ Imagine\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T12:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/\",\"url\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/\",\"name\":\"In a new style - TBWA \\\\ Imagine\",\"isPartOf\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg\",\"datePublished\":\"2025-01-06T10:55:16+00:00\",\"dateModified\":\"2025-01-06T12:13:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#primaryimage\",\"url\":\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg\",\"contentUrl\":\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.imagine.ee\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In a new style\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.imagine.ee\/en\/#website\",\"url\":\"https:\/\/www.imagine.ee\/en\/\",\"name\":\"TBWA \\\\ Imagine\",\"description\":\"We are The Disruption\u00ae Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.imagine.ee\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n","yoast_head_json":{"title":"In a new style - TBWA \\ Imagine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/","og_locale":"en_US","og_type":"article","og_title":"In a new style - TBWA \\ Imagine","og_description":"In a new style We created Estonia’s first campaign, involving the use of artificial intelligence. Collaborating with AI required experimentation and flexibility from the entire team, as AI’s creations are often marked by unpredictability and randomness. We treated AI as a member of the team \u2013 it neither replaced nor took over anyone’s work but... View Article","og_url":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/","og_site_name":"TBWA \\ Imagine","article_modified_time":"2025-01-06T12:13:02+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/","url":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/","name":"In a new style - TBWA \\ Imagine","isPartOf":{"@id":"https:\/\/www.imagine.ee\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#primaryimage"},"image":{"@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg","datePublished":"2025-01-06T10:55:16+00:00","dateModified":"2025-01-06T12:13:02+00:00","breadcrumb":{"@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#primaryimage","url":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg","contentUrl":"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Kevadkampaania_Uldvisuaal_300dpi.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.imagine.ee\/en\/tbwacase\/uues-kuues\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.imagine.ee\/en\/"},{"@type":"ListItem","position":2,"name":"In a new style"}]},{"@type":"WebSite","@id":"https:\/\/www.imagine.ee\/en\/#website","url":"https:\/\/www.imagine.ee\/en\/","name":"TBWA \\ Imagine","description":"We are The Disruption\u00ae Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.imagine.ee\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase\/2740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase"}],"about":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/types\/tbwacase"}],"version-history":[{"count":13,"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase\/2740\/revisions"}],"predecessor-version":[{"id":2757,"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/tbwacase\/2740\/revisions\/2757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/media\/2716"}],"wp:attachment":[{"href":"https:\/\/www.imagine.ee\/en\/wp-json\/wp\/v2\/media?parent=2740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}