{"id":2614,"date":"2025-01-04T11:48:36","date_gmt":"2025-01-04T11:48:36","guid":{"rendered":"https:\/\/www.imagine.ee\/tbwacase\/moeviide\/"},"modified":"2025-01-04T13:31:06","modified_gmt":"2025-01-04T13:31:06","slug":"moeviide","status":"publish","type":"tbwacase","link":"https:\/\/www.imagine.ee\/en\/tbwacase\/moeviide\/","title":{"rendered":"Fashion indicator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2614\" class=\"elementor elementor-2614 elementor-2605\" data-elementor-post-type=\"tbwacase\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bbeddcd elementor-section-height-full elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"2bbeddcd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b711a86\" data-id=\"4b711a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24cc03ad elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"24cc03ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-184c6c0c\" data-id=\"184c6c0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16ce4e6f elementor-widget elementor-widget-heading\" data-id=\"16ce4e6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">Fashion indicator<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18479a01 elementor-widget elementor-widget-text-editor\" data-id=\"18479a01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the summer of 2023, when Tallinn was under extensive construction, it was difficult for people to find their way to Kaubamaja. We didn\u2019t let our customers get lost and filled the city with location-specific signs. The campaign combined the aesthetics of fashion and traffic, demonstrating that whether in the world of fashion or the urban environment, Kaubamaja is always a trusted guide for its customers.<br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6caeca3a\" data-id=\"6caeca3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b133afb elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b133afb\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3791e0e6\" data-id=\"3791e0e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbc1621 elementor-widget elementor-widget-image\" data-id=\"4fbc1621\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval.jpg\" class=\"attachment-full size-full wp-image-2600\" alt=\"Fashion indicator\" srcset=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval.jpg 2560w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval-250x141.jpg 250w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval-700x394.jpg 700w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval-768x432.jpg 768w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval-1536x864.jpg 1536w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval-2048x1152.jpg 2048w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval-120x68.jpg 120w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Tanaval-1600x900.jpg 1600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"Fashion indicator\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f08df9 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4f08df9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3ff9e0\" data-id=\"b3ff9e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-035003f elementor-widget elementor-widget-image\" data-id=\"035003f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid.jpg\" class=\"attachment-full size-full wp-image-2602\" alt=\"Fashion indicator\" srcset=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid.jpg 2560w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid-250x125.jpg 250w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid-700x350.jpg 700w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid-768x384.jpg 768w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid-1536x768.jpg 1536w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid-2048x1024.jpg 2048w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Suvi_2023_Visuaalid-120x60.jpg 120w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"Fashion indicator\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2476cfc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2476cfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fb7edd\" data-id=\"7fb7edd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44e5234 elementor-widget elementor-widget-video\" data-id=\"44e5234\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/OaahjGjVytc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4695557 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4695557\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55e303b6\" data-id=\"55e303b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57268046 elementor-widget elementor-widget-shortcode\" data-id=\"57268046\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flex casenav\"><div class=\"flex-item\"><a href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/stseenid-uhest-kaubamajast\/\" rel=\"next\"><span class=\"img\" style=\"background-image:url(https:\/\/www.imagine.ee\/wp-content\/uploads\/2025\/01\/Kaubamaja_Sugis_2023_Eelvaade_1920x1080px-700x394.jpg)\"><\/span><span class=\"type\">Previous<\/span> <strong>Scenes from Kaubamaja<\/strong><\/a><\/div><div class=\"flex-item\"><a href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/erakond-laste-tulevik\/\" rel=\"prev\"><span class=\"img\" style=\"background-image:url(https:\/\/www.imagine.ee\/wp-content\/uploads\/2024\/12\/1_cover_tulevik_lhtf_2-2-700x394.jpg)\"><\/span><span class=\"type\">Next<\/span> <strong>Children&#8217;s Future Party<\/strong><\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Fashion indicator In the summer of 2023, when Tallinn was under extensive construction, it was difficult for people to find their way to Kaubamaja. We didn\u2019t let our customers get lost and filled the city with location-specific signs. The campaign combined the aesthetics of fashion and traffic, demonstrating that whether in the world of fashion&#8230; <a class=\"view-article\" href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/moeviide\/\">View Article<\/a>","protected":false},"featured_media":2598,"template":"","format":"standard","class_list":["post-2614","tbwacase","type-tbwacase","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Fashion indicator - TBWA \\ Imagine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/moeviide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion indicator - TBWA \\ Imagine\" \/>\n<meta property=\"og:description\" content=\"Fashion indicator In the summer of 2023, when Tallinn was under extensive construction, it was difficult for people to find their way to Kaubamaja. 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