{"id":1000,"date":"2021-03-12T15:42:58","date_gmt":"2021-03-12T15:42:58","guid":{"rendered":"https:\/\/www.imagine.ee\/?post_type=tbwacase&#038;p=1000"},"modified":"2021-03-29T19:20:20","modified_gmt":"2021-03-29T19:20:20","slug":"when-you-drive-drive","status":"publish","type":"tbwacase","link":"https:\/\/www.imagine.ee\/en\/tbwacase\/when-you-drive-drive\/","title":{"rendered":"When You Drive, Drive."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1000\" class=\"elementor elementor-1000 elementor-403\" data-elementor-post-type=\"tbwacase\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a15f7dc elementor-section-height-full elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"6a15f7dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbaedbc\" data-id=\"bbaedbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d35646c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d35646c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41716e91\" data-id=\"41716e91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d0b1f5c elementor-widget elementor-widget-heading\" data-id=\"5d0b1f5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">When You Drive, Drive<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e214287 elementor-widget elementor-widget-text-editor\" data-id=\"6e214287\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One look away behind the wheel distracts you from traffic for 7 seconds. Thus, we made the driver, who was doing extraneous activities, disappear from the car\u2026 and from the ad.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2610cd94\" data-id=\"2610cd94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c0aa04 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0c0aa04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb0c9fd\" data-id=\"eb0c9fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d70ad86 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"d70ad86\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2019\/09\/Maanteamet-Kui-juhid-siis-juhi-CaseStudy-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dfb0e2b elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7dfb0e2b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2751eb5a\" data-id=\"2751eb5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22839da6 elementor-widget elementor-widget-image\" data-id=\"22839da6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-scaled.jpg\" class=\"attachment-full size-full wp-image-1004\" alt=\"When You Drive, Drive.\" srcset=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-scaled.jpg 2048w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-250x141.jpg 250w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-700x394.jpg 700w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-768x432.jpg 768w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-1536x864.jpg 1536w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-120x67.jpg 120w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_02-1600x900.jpg 1600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" title=\"When You Drive, Drive.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3414ef\" data-id=\"3414ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14245944 elementor-widget elementor-widget-image\" data-id=\"14245944\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-700x394.jpg\" class=\"attachment-large size-large wp-image-1003\" alt=\"When You Drive, Drive.\" srcset=\"https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-700x394.jpg 700w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-250x141.jpg 250w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-768x432.jpg 768w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-1536x864.jpg 1536w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-scaled.jpg 2048w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-120x67.jpg 120w, https:\/\/www.imagine.ee\/wp-content\/uploads\/2020\/04\/KuiJuhid_case_01-1600x900.jpg 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"When You Drive, Drive.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c83269 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7c83269\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebc3c48\" data-id=\"ebc3c48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f21f436 elementor-widget elementor-widget-shortcode\" data-id=\"5f21f436\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flex casenav\"><div class=\"flex-item\"><a href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/my-kicks\/\" rel=\"next\"><span class=\"img\" style=\"background-image:url(https:\/\/www.imagine.ee\/wp-content\/uploads\/2019\/11\/02_main_minuketsid-700x394.png)\"><\/span><span class=\"type\">Previous<\/span> <strong>My Kicks<\/strong><\/a><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"When You Drive, Drive One look away behind the wheel distracts you from traffic for 7 seconds. Thus, we made the driver, who was doing extraneous activities, disappear from the car\u2026 and from the ad. https:\/\/www.imagine.ee\/wp-content\/uploads\/2019\/09\/Maanteamet-Kui-juhid-siis-juhi-CaseStudy-1.mp4","protected":false},"featured_media":1002,"template":"","format":"standard","class_list":["post-1000","tbwacase","type-tbwacase","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>When You Drive, Drive. - TBWA \\ Imagine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imagine.ee\/en\/tbwacase\/when-you-drive-drive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When You Drive, Drive. - TBWA \\ Imagine\" \/>\n<meta property=\"og:description\" content=\"When You Drive, Drive One look away behind the wheel distracts you from traffic for 7 seconds. 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