Tostaism

The Tosta toast bread sales campaign got its own “-ism.” In collaboration with Elina Kasesalu, a key visual inspired by Matisse’s painting Dance was created. Eesti Pagar’s social media wall was also transformed into a gallery wall, featuring a series of posts inspired by well-known works of art.

All of these carefully thought-out elements come together as a whole, showing that Tosta toast bread is on par with any work of art—and with the model depicted in it!