The first time we met Margo Kütt was in São Paulo, in 2013. The group of friends that we established around the idea of building an international network of independent agencies – ICAN Independent Communication Agencies Network – was gathered in São Paulo, attending an event in which Margo would speak.
“The guy comes from Estônia!”
That single and simple issue triggered our first interest and attention. Combined with his look and fell, and with the kind and friendly aura that emanates from him and his beautiful and enigmatic wife, it ended up turning into a love at first sight.
Margo founded and runs a group of enterprises in the Communication business in Tallinn, Estônia. Right after this brief encounter in São Paulo, he kindly invited us to attend the 10th anniversary party of Imagine, the holding of his group, an event organized as an inspiring seminar, gathering invited speakers and the agency team, clients, friends and the community.
“Let’s go to Estônia?”
And there we where, heading, for the first time, to a weekend party in this enigmatic and far far away country…little did we know that it would become one exciting, short, but intense journey of adventure, discoveries and binding affection.
Going to Estônia was deep diving in the unknown. We where looking forward to get to know better Margo and his country, the man and his context. This 4 days adventure gave us the first glimpse of a exciting territory and culture to explore. And then we went back this year again, to the second dive into this ocean of uniqueness and mysteries.
What we founded there, with more time, was one of a kind beautiful and misterious people and country. A recently independent (1989) culture, gently struggling to find it’s own identity and path. Beautiful and misterious could also refers to Estonian women. If you try to make an eye contact, you may find it very complicated and difficult to succeed. Not that they are not interested in connecting, but mostly due to a historical and cultural behavioral habit, that may evolve into a new one, on their quest in search of an identity.
As latins, we are used to kiss when we meet, and that was an embarrassing subject for those who are not familiar with it. I realized that, curiously, the lack of habit made me kiss a lot of ears instead of cheeks…
It was very stimulating to see how Margo manage to balance the pressure of the working agenda with the provoking seminar pitstops for reflexion and inspiration. The willingness to exchange, evolve, debate, grow is the sign of a promissing and restless mindset that inspires us to engage and celebrate.
Margo manages to look at the world, look after his team and not only look for the financial results (the world moto), that comes naturally when you foster good vibes, teamwork power and human values.
The helpfulness and kidness is everywhere, from the Hotel staff attention to the taxi driver efficiency, from the bartender sympathy to the cozy airport interior design, one of the most homy and welcoming airports that I’ve been.
For a latin/tropical eyes, it is very beautiful to see how seasons are clearly defined, to experience the beauty of the many colours of the falling leaves, that colorize our path, and to see the way the low northen sun light sweeps the sidewalks, buildings and people, casting long shadows everywhere. Cold weather, warm people.
These little signs unvail dimensions of a culture that positively captivated me and left me looking forward to have more…
See you soon, dear Estonian friends!
Ronald Kapaz, Autmn 2015.